Jo Caruana–Demystifying PR for Business Leaders. Part I

Interview with Jo Caruana

Episode description

PR is a mystery. Most solopreneurs are frustrated because they don’t know how to get the PR they deserve – but they know they need it because their competitors and peers are in the media!

We’re excited to have Jo Caruana on our podcast! She’s a PR and marketing pro who will help us demystify the world of PR.

Jo Caruana is the founder and CEO of the Finesse Group. The Group’s various arms work together to finesse every aspect of the client journey – from Storybrand messaging, content, PR, and communications to customer care training and business etiquette.

In this episode, Jo shares actionable PR strategies to help elevate your brand:

  1. Strategic Podcast Guesting: How to choose the right podcasts to appear on and what to talk about.
  2. Media Match: Tips for identifying and connecting with media outlets that align with your brand.
  3. Comprehensive PR Strategy: Learn how to diversify your approach through magazine articles, event creation, publications, TV and radio appearances, podcasts, books, and influencer partnerships.
  4. Monthly Relevance Calendar: Stay on top of trends and keep your brand in the public eye with a structured monthly plan.
  5. Understanding Audience Consumption: What types of content are your audience interested in and how can you provide it?
  6. Chamber of Commerce Networking: How networking within business communities can offer valuable PR opportunities.
  7. Master One Strategy: When starting out rather than spreading yourself too thin, focus on excelling in one PR approach.
  8. Paid Facebook Groups: Why being active in a paid community can give you an edge.
  9. Event Participation: The importance of showing up and making yourself visible at events relevant to your industry.
  10. Unique Selling Proposition: Identify and emphasize what sets you apart from your competitors.
  11. Public Interaction: Don’t underestimate the power of face-to-face networking. Get out there and meet people!

Engaging in PR can be an enjoyable and rewarding experience that can significantly lessen the burden of traditional marketing tactics.


More on our guest

More about StoryClicks

Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Instagram, Facebook, and Twitter.